SEO seems simple on the surface but there are many things that you may be unaware of. If you want to get free targeted traffic to your site then you must understand SEO. Nowadays, the majority of the people online use search engines for finding information and products they want to buy. In fact, some marketers have become very wealthy by focusing on SEO as their main way of getting traffic to their landing pages. A good search engine optimizer is worth his weight in gold; both as an internet marketer and as a consultant.
With SEO there are certain practices that you never want to apply to your site and we are going to tell you a few. SEO is about flowing with the search engine’s algorithm so any “shortcut” and black hat methods will usually backfire after awhile.
Making the website with excess flash is a common SEO blunder made by beginner webmasters. While a flash on a website may look neat, it doesn’t help you any with SEO. Many website owners try to make their site more impressive and appealing by adding a flash page, which obviously cannot be read by the search engines and therefore cannot be crawled.
Search engine spiders are looking for content and they’ll go elsewhere if they don’t find any. This will affect your rankings. If you still want flash, you can use graphics along with your text so that the search engine spiders will see it. Remember, the more text you have, the better it is.
Using the Wrong Keywords
Choosing the wrong keywords is another mistake that webmasters make. The best SEO starts with good keyword research. Without targeted traffic you won’t make any sales. If you base your web pages on phrases that people aren’t searching for then your site will never be found by anyone. Keywords are how people search and how the search engine determines which sites to show in the results, so they should be one of your main priorities. The key is to locate lower competition keywords and to build your content around them. Keyword research isn’t hard but can be time-consuming, however; it is necessary.
Linking Too Much
You must build links in order to stay competitive but getting too many at once will alert Google that you are a possible spammer and they will penalize your site. For your own good, don’t fall victim to the link building services that will mass spam your new site’s link and get you thousands of incoming links. Don’t be fooled, the search engines know better than to fall for such a silly trick. Do your SEO the right way from the beginning because Google is very strict on new sites and will sandbox you for the littlest misstep, like spamming your link on other people’s sites. The big secret is to build links slow and steady.
So, you should never be unethical with your SEO. There exist quite a few webmasters who don’t know that they’re hurting their chances for success by making these mistakes. Don’t just stuff keywords in your site or it will be viewed as spam. It’s also important never to use content you’ve copied from other sites or else you will lose traffic and the search engines will drop you in the ranks. So whether you’re hiring an SEO consultant or doing it yourself, make sure you indulge in the best SEO practices.